Tod Pritchard is the Emergency Preparedness Coordinator for Wisconsin Emergency Management. Tod is in charge of ReadyWisconsin, a program helping people across the state get ready for emergencies. Since joining WEM in August 2010, Tod has developed several media campaigns including Winter Awareness Month with NASCAR champion and Wisconsin native Matt Kenseth. In that campaign, Kenseth urged everyone to have a winter survival kit in their vehicle. He also organized a Tornado Awareness Campaign creating teams of TV stations and retailers across the state to promote the purchase of Emergency Weather Radios. Tod also helped launch the STEP (Student Tools for Emergency Planning) program in Wisconsin. Before joining WEM, Tod worked as a reporter, producer and news director at TV stations across the country including Madison, Minneapolis, Seattle and Honolulu.