White House Author

Dr. Ashifi Gogo is the CEO of Sproxil, a social enterprise that empowers consumers in emerging markets with mobile technology to combat the $600 billion counterfeit goods industry. Under his leadership, Sproxil developed its award-winning Mobile Product Authentication™ (MPATM) technology that has been used on over 100 million products by more than 2 million consumers to verify the authenticity of their medication. Former U.S. President Bill Clinton described Sproxil as “a genuinely remarkable achievement... [it's] empowering...putting people in charge of their own healthcare.” Sproxil’s MPA solution is now used on multiple continents and in many industries including pharmaceutical products, automotive, garment, and fast-moving consumer goods.