The White House Easter Egg Roll Goes Social

Today, the President and First Lady will host more than 35,000 people at the 137th-annual White House Easter Egg Roll. And, we’re excited to bring you new ways to experience the fun of the South Lawn from anywhere.

For the first time ever, the White House and Snapchat are teaming up on an Easter Egg Roll "Our Story." Snapchatters on the South Lawn are invited to share their experience in Snaps with access to special Easter Egg Roll filters. Through the Snapchat app, anyone around the world can experience the live event as it happens with behind-the-scenes photos and videos.

To celebrate the fifth anniversary of the First Lady’s Let’s Move! initiative, this year’s Easter Egg Roll theme is #GimmeFive – and Mrs. Obama is challenging Americans across the country to share five things they’re doing to eat better, stay active, and lead a healthier life. Though Instagram's photo booth experience, you can get an exclusive glimpse on the First Lady's Instagram, @MichelleObama. Performers, athletes, and families will join the First Lady’s #GimmeFive call to action – and you won’t want to miss it.

Once again, the Easter Egg Roll will be streamed live all day at WhiteHouse.gov/eastereggroll. You can watch remarks by the President and First Lady, as well as performances by Fifth Harmony, MKTO, “So You Think You Can Dance” All-Stars, and many more.

So, be sure to follow along and join the conversation on Twitter, Instagram, and Facebook using the hashtag #GimmeFive.

Check out the White House #EasterEggRoll "Our Story" on @Snapchat today! http://t.co/jeqH3zhlix #GimmeFive pic.twitter.com/zovUyR56me

— The White House (@WhiteHouse) April 6, 2015