That Won’t Work—Let’s Do This Instead

Tim Springer is being honored as a Disability Employment Champion of Change.

During the dot-com boom in the late 1990s, I was a student at Stanford working on the problem of the day: how to make it big. My friends and I were discussing a recent overseas trip. One of my fellow students, a wheelchair user, commented that some of the places he visited were inaccessible to him and that it would have been helpful if there had been a resource to consult regarding accessibility when traveling. That gave me a great idea about how to provide a valuable service to individuals with disabilities—by creating a website to provide this type of information online.

As it turns out though, we were not the only ones with this idea. While we were building the website, we found out that at least four other firms were working on similar projects. We realized that our project was probably not going to be successful.

But as part of our work, we had become familiar with the concept of web accessibility, which means ensuring websites and applications can be used effectively by people with disabilities. So, in industry parlance, we pivoted. A pivot is what an entrepreneur does when he or she is too dumb to quit when finding out that the business plan no longer makes any sense—“That idea clearly won’t work, so let’s do this other thing instead.” That pivot, however, gave us the chance to have a far larger impact. Instead of making one website accessible, we could make them all accessible. Out of this was born the heart of SSB BART Group. We had a vision of creating a world where all digital systems were accessible.

From the very early days we understood the value of hiring technologists with disabilities. Uniquely qualified to identify and develop working solutions to digital accessibility challenges, these creative, knowledgeable, and dynamic professionals have brought an unrivaled level of insight, passion, and dedication to our company. Today, nearly half of our team of accessibility analysts, developers, and consultants are individuals with disabilities. At SSB, we see this as a compelling competitive advantage. It allows us to offer solutions to our customers that address their core concerns. I am honored to work with such remarkable people on a daily basis.

At the end of the day, our team views access to technology as a profound empowering force in the lives of individuals with disabilities. On a fundamental level, I believe that everyone has the right to participate in society to the fullest extent of their abilities. It is my belief that society works best when we focus on accepting differences among people and facilitating broad participation in society. My goal is to provide a base for that participation and an even playing field in an increasingly digital economy. As CEO of SSB BART Group, I am dedicated to the realization of that dream.

Tim Springer is the founder and CEO of SSB BART Group, which provides technology accessibility compliance solutions to corporations, government agencies, and educational institutions.